Set up product feeds

For the e-commerce model, TMN builds content around your own catalog. Your catalog reaches TMN through Content Egg's Feed module: you import a product feed once, then point your plan at it.

Import your catalog

Content Egg's Feed module imports your products from a product feed — a CSV or XML file or URL you generate from your store. Most platforms (WooCommerce, Shopify, and others) can export one.

You set this up inside Content Egg — see the Content Egg docs: Feed modules — general information and field mapping.

Skip product variations. Generate the feed without variations, or enable "Skip product variations during import" in the feed module — otherwise the same product can appear several times (visual duplicates) in your articles.

Large catalog? Split a very large feed into separate feed modules by product category, and create a separate plan per category. Smaller, focused plans rank better — see Create a content plan.

Use the feed in a plan

When you create an e-commerce plan, select your feed as the Product source (in the new-plan wizard, or later on the plan). TMN then:

• sends a snapshot of your catalog to the planner, so it understands what you sell while building the Topic Map, and

• searches your feed locally for each product article and attaches matching products — see Curate products for how candidates are chosen and how to preview or edit them.

Selecting a feed as the plan's Product source

Next

• Curate products — control which products appear.

• E-commerce — the full e-commerce playbook.