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Monetization models

You choose a monetization model when you create a plan, and it's the most consequential choice you make. It reshapes everything downstream — the topics TMN plans, the article formats it favors, and the blocks it builds into each article.

The dividing line: products vs. profiles

Every model comes down to how the article makes money — by recommending products, or by driving an action through a profile.

Product-based models put product blocks in articles — product cards, comparison tables, pros & cons, ratings. What differs is where the products come from:

  • Affiliate — real products pulled from affiliate networks (Amazon, Walmart, eBay, …).

  • E-commerce — products from your own catalog via a product feed; links go to your store, not a marketplace.

  • Display ads — no real products needed; TMN can synthesize representative products so you can still run product-style articles for traffic.

Profile-based models make money through conversion blocks instead — CTA, pricing, testimonials, and trust signals — hydrated from a profile you fill in once:

  • Lead generation — a Business Profile for a service business.

  • SaaS / Digital — an Offer Profile for a software product, course, or other digital offer.

These articles can still include product blocks where they help the content (comparisons, roundups) — the products are AI-synthesized and can even link to real merchant sites. The difference is that the monetization runs through the profile's CTAs and pricing, not the products.

The five models at a glance

Model
Best for
What powers the content
Content Egg

Affiliate marketing

Commission on others' products

Real products from affiliate networks

Pro (auto product search)

E-commerce

Selling your own catalog

Your product feed (WooCommerce, Shopify, any)

Feed module (Free or Pro)

Display ads

Ad revenue from traffic

Info-first content; synthesized products where useful

Free is enough

Lead generation

Inquiries for a service business

A Business Profile

Free is enough

SaaS / Digital

Trials & sales for a digital product

An Offer Profile

Free is enough

Content Egg is required for every model — it renders the blocks. The last column shows what each model needs beyond that; see Free vs Pro.

Pick your model

  • Affiliate marketing — recommend third-party products and earn commission; TMN finds and ranks real products for your reviews and roundups.

  • E-commerce — turn your own catalog into content that sends shoppers to your product pages.

  • Display ads — build traffic-first content structured for ad revenue.

  • Lead generation — turn search traffic into calls and inquiries for a service business.

  • SaaS & digital products — content-led growth that funnels readers to a trial or checkout.

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