> For the complete documentation index, see [llms.txt](https://tmniche-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tmniche-docs.keywordrush.com/monetization-playbooks/display-ads.md).

# Display ads

With the **display-ads** model, you earn from **traffic** — ad impressions on networks like AdSense or Mediavine — not from selling products. TMN plans deep, content-first sites built to attract and hold readers.

## What you need

* **Content Egg** (free is enough — it formats the article blocks with EggBlocks).
* **An ad network** (AdSense, Mediavine, Ezoic, …), configured on your side.

## Create the plan

Create a plan (see [Create a content plan](/building-a-site/create-a-plan.md)) with **Primary monetization → Display Ads**. There are no products to connect — TMN plans content-first.

## What TMN plans

A display plan leans toward informational topics that pull traffic. Here the article intent is about **ad value**, not products:

* **Money** — commercially framed content optimized for high-value ad placements.
* **Info** — informational content optimized for ad impressions.
* **Mixed** — balanced content with mixed ad-placement opportunities.

Expect deep hubs of how-tos, explainers, and listicles, structured for dwell time and internal clicks.

## Product roundups without an affiliate account

You can still run product formats — "best of" roundups, comparisons — to target high-traffic product keywords, without joining any affiliate program. TMN **synthesizes representative products** for those articles:

* Synthesized products are stored in Content Egg's **Offer module** (it's activated automatically if it isn't already).
* The generator validates each AI-suggested product URL and may drop ones that don't resolve, while keeping the product itself.
* **Review the synthesized products and add any missing links** before publishing.

![Synthesized products in an article, ready to review](/files/jW7BS4tIIrlxDFt67CQc)

## Showing ads

TMN doesn't insert fixed ad slots into your articles. The simplest way to monetize is **AdSense Auto ads** (or your network's equivalent), which place ads into the content automatically — and the content is structured to work well with them.

## Tips

* **Lean info-heavy.** Display revenue follows traffic, so weight the **Info / Money mix** toward info for a bigger, faster-growing site.
* **Check the links.** Review synthesized products and fill in any missing links before you publish.

## Next

* [**Create a content plan**](/building-a-site/create-a-plan.md) — set up the plan.
* [**Monetization models**](/core-concepts/monetization-models.md) — how display compares to the others.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://tmniche-docs.keywordrush.com/monetization-playbooks/display-ads.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.