> For the complete documentation index, see [llms.txt](https://tmniche-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tmniche-docs.keywordrush.com/monetization-playbooks/display-ads.md).

# Display ads

With the **display-ads** model, you earn from **traffic** — ad impressions on networks like AdSense or Mediavine — not from selling products. TMN plans deep, content-first sites built to attract and hold readers.

## What you need

* **Content Egg** (free is enough — it formats the article blocks with EggBlocks).
* **An ad network** (AdSense, Mediavine, Ezoic, …), configured on your side.

## Create the plan

Create a plan (see [Create a content plan](/building-a-site/create-a-plan.md)) with **Primary monetization → Display Ads**. There are no products to connect — TMN plans content-first.

## What TMN plans

A display plan leans toward informational topics that pull traffic. Here the article intent is about **ad value**, not products:

* **Money** — commercially framed content optimized for high-value ad placements.
* **Info** — informational content optimized for ad impressions.
* **Mixed** — balanced content with mixed ad-placement opportunities.

Expect deep hubs of how-tos, explainers, and listicles, structured for dwell time and internal clicks.

## Product roundups without an affiliate account

You can still run product formats — "best of" roundups, comparisons — to target high-traffic product keywords, without joining any affiliate program. TMN **synthesizes representative products** for those articles:

* Synthesized products are stored in Content Egg's **Offer module** (it's activated automatically if it isn't already).
* The generator validates each AI-suggested product URL and may drop ones that don't resolve, while keeping the product itself.
* **Review the synthesized products and add any missing links** before publishing.

![Synthesized products in an article, ready to review](/files/jW7BS4tIIrlxDFt67CQc)

## Showing ads

TMN doesn't insert fixed ad slots into your articles. The simplest way to monetize is **AdSense Auto ads** (or your network's equivalent), which place ads into the content automatically — and the content is structured to work well with them.

## Tips

* **Lean info-heavy.** Display revenue follows traffic, so weight the **Info / Money mix** toward info for a bigger, faster-growing site.
* **Check the links.** Review synthesized products and fill in any missing links before you publish.

## Next

* [**Create a content plan**](/building-a-site/create-a-plan.md) — set up the plan.
* [**Monetization models**](/core-concepts/monetization-models.md) — how display compares to the others.