Lead generation
With the lead-generation model, TMN builds a site for a service business — any business that wants inquiries, local or national. Instead of products, articles drive readers to contact you, using conversion blocks filled from your Business Profile.
Common use cases
Use this model when your site should turn visitors into inquiries, bookings, or calls, for example:
Local services — plumbers, dentists, contractors, clinics, repair companies.
Professional services — consultants, agencies, accountants, lawyers.
National or niche service businesses — B2B providers, specialist contractors, remote services.
Lead-gen sites that send inquiries to your own business or sales team.
If the article's main job is to make the reader contact you, choose Lead Generation.
What you need
Content Egg (free is enough — it renders the article blocks).
A Business Profile describing your business — see Profiles for what it holds and the AI fill-in flow.
Set up your Business Profile
Create the profile first: Too Much Niche → Business Profiles → + New profile. Use the AI fill-in panel to populate it (Copy schema → paste into ChatGPT/Claude → Paste from schema), then review every field. It holds your contact and CTA links, services, pricing, testimonials, and trust signals. Set it as the default to auto-link it to new lead-gen plans. Full walkthrough: Profiles.
Create the plan
Create a plan (see Create a content plan) with Primary monetization → Lead Generation, and link your Business Profile.
What TMN plans
A lead-gen plan mixes article types by intent:
Money — will include contact CTAs, booking prompts, offers, and trust blocks.
Info — informational content with no lead capture; builds trust and awareness, and links to your money pages.
Mixed — may include lead-capture blocks where naturally relevant.
The info content does the supporting job: it brings in traffic and funnels readers toward the money pages.
How leads are captured
On money pages, TMN places conversion blocks filled from your profile:
CTA — drives the action; links to your own website, landing page, booking, or contact-form URL. (TMN doesn't host a form — the CTA points to your channels.)
Pricing — your rates, when you've set them.
Testimonials & trust signals — your reviews, guarantees, ratings, and certifications.
Two things worth knowing:
Live data. Update the profile (say, a new phone number) and published articles reflect it automatically — no re-editing posts.
Brand-neutral prose. Your business name appears in the conversion blocks, not the editorial text, so the writing stays neutral.
Tips
Product blocks are optional here too — TMN can synthesize products for a roundup or comparison where it fits, but your monetization runs through the profile's CTAs.
Targeting several cities or areas? TMN doesn't auto-generate location pages, so run a separate plan (or site) per area.
Next
Profiles — set up and manage your Business Profile.
Create a content plan — set up the plan.
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