> For the complete documentation index, see [llms.txt](https://tmniche-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tmniche-docs.keywordrush.com/monetization-playbooks/lead-generation.md).

# Lead generation

With the **lead-generation** model, TMN builds a site for a **service business** — any business that wants inquiries, local or national. Instead of products, articles drive readers to contact you, using conversion blocks filled from your [**Business Profile**](/core-concepts/profiles.md).

## Common use cases

Use this model when your site should turn visitors into inquiries, bookings, or calls, for example:

* Local services — plumbers, dentists, contractors, clinics, repair companies.
* Professional services — consultants, agencies, accountants, lawyers.
* National or niche service businesses — B2B providers, specialist contractors, remote services.
* Lead-gen sites that send inquiries to your own business or sales team.

If the article's main job is to make the reader contact you, choose **Lead Generation**.

## What you need

* **Content Egg** (free is enough — it renders the article blocks).
* A **Business Profile** describing your business — see [Profiles](/core-concepts/profiles.md) for what it holds and the AI fill-in flow.

## Set up your Business Profile

Create the profile first: **Too Much Niche → Business Profiles → + New profile**. Use the **AI fill-in** panel to populate it (Copy schema → paste into ChatGPT/Claude → Paste from schema), then review every field. It holds your **contact and CTA links, services, pricing, testimonials, and trust signals**. Set it as the **default** to auto-link it to new lead-gen plans. Full walkthrough: [Profiles](/core-concepts/profiles.md).

## Create the plan

Create a plan (see [Create a content plan](/building-a-site/create-a-plan.md)) with **Primary monetization → Lead Generation**, and link your Business Profile.

## What TMN plans

A lead-gen plan mixes article types by intent:

* **Money** — will include contact CTAs, booking prompts, offers, and trust blocks.
* **Info** — informational content with no lead capture; builds trust and awareness, and links to your money pages.
* **Mixed** — may include lead-capture blocks where naturally relevant.

The info content does the supporting job: it brings in traffic and funnels readers toward the money pages.

## How leads are captured

On money pages, TMN places conversion blocks filled from your profile:

* **CTA** — drives the action; links to your own **website, landing page, booking, or contact-form URL**. (TMN doesn't host a form — the CTA points to your channels.)
* **Pricing** — your rates, when you've set them.
* **Testimonials & trust signals** — your reviews, guarantees, ratings, and certifications.

Two things worth knowing:

* **Live data.** Update the profile (say, a new phone number) and published articles reflect it automatically — no re-editing posts.
* **Brand-neutral prose.** Your business name appears in the conversion blocks, not the editorial text, so the writing stays neutral.

![A generated lead-gen article with CTA and trust blocks](/files/fbR3IYYH8V9Ws0qn2DeR)

## Tips

* **Product blocks are optional here too** — TMN can synthesize products for a roundup or comparison where it fits, but your monetization runs through the profile's CTAs.
* **Targeting several cities or areas?** TMN doesn't auto-generate location pages, so run a **separate plan (or site) per area**.

## Next

* [**Profiles**](/core-concepts/profiles.md) — set up and manage your Business Profile.
* [**Create a content plan**](/building-a-site/create-a-plan.md) — set up the plan.