> For the complete documentation index, see [llms.txt](https://tmniche-docs.keywordrush.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tmniche-docs.keywordrush.com/reference/formats.md).

# Article formats

A **format** is the kind of article — a review, a how-to, a comparison, and so on. It's a genre *guideline*, not a rigid template: within a format, the AI decides the exact outline and which blocks to use. You set a format per article in the node drawer, or leave the plan's **Allowed formats** empty so TMN picks the best one for each topic.

Formats fall into two groups, which differ in *when* products are resolved.

## Product-first formats

The article is built around products, so products are found **before** the outline is written.

| Format           | Typical intent | What it is                                    |
| ---------------- | -------------- | --------------------------------------------- |
| **Review**       | Money          | In-depth review of a single product.          |
| **Comparison**   | Money          | Side-by-side comparison of 2–3 products.      |
| **Roundup**      | Money          | A curated "best of" list for a category.      |
| **Alternatives** | Money / Mixed  | Alternatives to a named product or service.   |
| **Gift Guide**   | Money          | Curated gift picks for an occasion or person. |

## Content-first formats

The content comes first; where product slots fit, they're filled afterward with products relevant to that section.

| Format               | Typical intent | What it is                                |
| -------------------- | -------------- | ----------------------------------------- |
| **Buying Guide**     | Mixed          | What to look for, plus curated picks.     |
| **How-To**           | Info           | Step-by-step instructions.                |
| **Troubleshooting**  | Info           | Diagnose and fix a problem.               |
| **Maintenance**      | Info           | Care and upkeep guide.                    |
| **Beginner Guide**   | Info           | Foundational introduction for newcomers.  |
| **Explainer**        | Info           | "What is X" — a concept explanation.      |
| **Problem–Solution** | Info / Mixed   | Identify a problem and an actionable fix. |
| **FAQ**              | Info           | Question-and-answer format.               |
| **Case Study**       | Info / Mixed   | A real-world scenario and its outcome.    |
| **Myths vs Facts**   | Info           | Myth-debunking format.                    |
| **Brand Overview**   | Mixed          | A brand's history, range, and reputation. |

See [Blocks & formats](/core-concepts/blocks-and-formats.md) for how formats and blocks work together.