Article formats

A format is the kind of article — a review, a how-to, a comparison, and so on. It's a genre guideline, not a rigid template: within a format, the AI decides the exact outline and which blocks to use. You set a format per article in the node drawer, or leave the plan's Allowed formats empty so TMN picks the best one for each topic.

Formats fall into two groups, which differ in when products are resolved.

Product-first formats

The article is built around products, so products are found before the outline is written.

Format	Typical intent	What it is
Review	Money	In-depth review of a single product.
Comparison	Money	Side-by-side comparison of 2–3 products.
Roundup	Money	A curated "best of" list for a category.
Alternatives	Money / Mixed	Alternatives to a named product or service.
Gift Guide	Money	Curated gift picks for an occasion or person.

Content-first formats

The content comes first; where product slots fit, they're filled afterward with products relevant to that section.

Format	Typical intent	What it is
Buying Guide	Mixed	What to look for, plus curated picks.
How-To	Info	Step-by-step instructions.
Troubleshooting	Info	Diagnose and fix a problem.
Maintenance	Info	Care and upkeep guide.
Beginner Guide	Info	Foundational introduction for newcomers.
Explainer	Info	"What is X" — a concept explanation.
Problem–Solution	Info / Mixed	Identify a problem and an actionable fix.
FAQ	Info	Question-and-answer format.
Case Study	Info / Mixed	A real-world scenario and its outcome.
Myths vs Facts	Info	Myth-debunking format.
Brand Overview	Mixed	A brand's history, range, and reputation.

See Blocks & formats for how formats and blocks work together.