# Niche selection

### Product Niche

Your **niche** defines your website’s focus and the types of products you promote. It can be **broad**, like "*Home gym equipment*", or more specific, such as **"***Home gym equipment: dumbbells, treadmills, exercise mat, stability ball*".

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Your site's niche is the foundation for automatically researching focus keywords for each article.
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A **detailed format** helps the plugin generate more precise content and refine keyword research:

* *Outdoor and Adventure - Camping, hiking, and survival gear.*
* *Pet Care – Dog training tools, cat toys, and pet grooming kits.*
* *Beauty and Wellness - Skincare, organic cosmetics, and self-care products.*
* *Smart Home Devices - Security cameras, smart lighting, and voice assistants.*

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The **Too Much Niche** plugin focuses on **product-based content**, making it ideal for affiliate niches.

Choose a **commercially relevant niche** where products are available on **Amazon or other affiliate networks** to maximize earnings and content effectiveness.
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Avoid **non-product niches** and keywords with limited affiliate opportunities, such as:

* *Celebrity Gossip*
* *Soccer Match Recaps*
* *International Move*
* *Electricity Prices*
* *Coupons and Promo Codes*

### **Multiniche Website**

If you want to generate articles across **multiple niches**, you have two options:

1. **Split generation tasks** – Run a separate **generation task** for each niche individually.
2. **Manual keyword selection** – Choose keywords for each article manually. In this case, the **site niche setting will not be used**.